The results of the 2000 U.S. Census revealed a watershed moment in our city’s history. For the first time, more than half of our residents identified themselves as non-white. Milwaukee became a “majority-minority” city. And a symbol of the multicultural America to come.

Of course, we are no stranger to diversity. Milwaukee owes much to African Americans, American Indians, Asian Americans and Hispanic Americans who have helped shape our past and who will define our future. Now more than ever, different ethnicities, customs, religions and ideas energize our city and enrich our social and economic prosperity.

These are truly exciting times for us. We at VISIT Milwaukee invite you to experience a city alive with the laughter, creativity and savvy of people from many different walks of life. Come celebrate the unique cultural traditions and common human aspirations that intertwine to benefit our community every day. Come, take a look at all we have to offer – and see us through new eyes.

Because the face of Milwaukee is changing. Always has. Always will.

SPECIAL THANKS TO OUR SPONSORS

HYATT REGENCY MILWAUKEE • JOHNSON

CONTROLS, INC • MILLER BREWING

COMPANY • ROCKWELL AUTOMATION

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