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East Town



East Town is an exciting vibrant community located just east of the Milwaukee River in the heart of downtown Milwaukee. Located in the Downtown Theater District, East Town plays host to some of the most popular productions in the country. There's everything from ballet, art exhibits and award-winning orchestras to some of the top nightlife spots in the Midwest. And for families, there is the Betty Brinn Children's Museum. You can treat yourself to some amazing shopping in East Town, as well as the country's largest celebration of the French culture, Bastille Days, a three-day street festival complete with fabulous cuisine, great music and dancing, and specialty shopping.



The Milwaukee Wisconsin Convention and Visitors Bureau is your local source for Wisconsin travel and vacation information including Milwaukee hotels, convention and meeting planning, attractions, performing arts, culture and more. For immediate help booking a hotel in Milwaukee, please click our hotel package link. To request a Milwaukee Official Travel Guide, click here.